Business Insider - Digital Media Growth

http://www.businessinsider.com/business-insider-2014-1?op=1

"We focused on 100% digital."

• By design, we have a younger readership than most legacy business publications. Our average readers are in their mid- to high 30s, as compared to the mid-40s and up.

• Digital journalism is as different from print and TV journalism as print and TV are from each other. The key differences are in editorial approach, distribution, and economics. One big reason for our success is that we are enthusiastically embracing the ways that digital is different, instead of trying to jam square pegs in round holes. The key to success in digital, by the way, is producing great stories. There are no tricks or shortcuts. If you don't have great stories that readers love and share, nothing else matters.

• Almost half of our readership is now on mobile, both tablets and smartphones. We are the largest and fastest-growing mobile business publication in the world. The iPhone is still the dominant mobile device used by our readers, followed by the iPad and Android devices. Mobile has also extended Business Insider's readership day to "18×7": Readers who used to just read us in the office on weekdays now read us during their commutes and in bed. And they also read us over the weekend.

#media - #startup